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| | Scaling the Customer Conversation |
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| | This IBM whitepaper explores reorienting operations to focus on clients and gives readers an understanding of how their businesses can be rejuvenated.
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| | Connected Consumers & New Decision-Making Cycle
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| | This download discusses how the connected consumer has effected a change in the decision-making-cycle, it delves into methods of understanding Generation C and provides insight on how to be a connected marketer.
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