Vodafone, Parle Mango Bite TVCs; Power of billboards, unleashed; Understanding female consumers, MMGB

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Monday 23 December, 2013   HEADLINES Vodafone streams Japanese lessons, scripts a dinner date   Kaccha Mango Bite gets Bachchan to endorse goodness of raw mango, memories of childhood   RoshanSpace reveals OOH teaser, underlines power of billboards   Why marketers must avoid clichés and try harder to understand female consumers   MMGB: A ‘Hollywood promotion’ foregone, for a cause   TOP STORY     Vodafone streams Japanese lessons, scripts a dinner date   Watch the ad film conceptualised by Ogilvy & Mather here   EDITOR'S PICKS   Close - Up: 'In my dreams, I am not going up and down the podium'   Double standards: How effective are ads featuring competition? Live Issue: 'Why' and 'How' of advertising in a slowdown   Babita's blog: It's time to make strange bedfellows.   MORE HEADLINES Tata Photon Max Wi-Fi urges users to ‘Feel the speed’   Lulu Raghavan’s blog: 12 books I loved this year   ‘Acquisitions delivering to expectations’: Maurice Levy   Be part of the Campaign India Agency Report Card 2013     MOST READ Titan’s signature tune returns to orchestrate farewell gift   Enamor urges women to celebrate who they are   Five metals for Aditya Birla brands; JWT wins Grand Midas for Birla Sun Life’s ‘Death Track’   IBS wins Yahoo Big Idea Chair 2013   Tata Sky commits reach as wide as the mobile     POLL   Do online shopping festivals attract new buyers online? Yes No         For information about this email newsletter, please contact: Gokul Krishnamurthy gokul@haymarket.co.in   For information about sponsoring this email newsletter, please contact: advertise.campaignindia@haymarket.co.in   For all subscription enquires, please contact: campaignsubscribe@haymarket.co.in   You are currently subscribed to the Campaign India Bulletin as: sosthischild@163.com   Has this message been forwarded to you? Register now to receive this newsletter direct in your inbox.   To unsubscribe: Click Here   Copyright © 2013 Haymarket Media Ltd. All Rights Reserved.